Digital Marketing 1. Google Analytics Setup
Digital Marketing
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Course Content
📍 Module 1: Introduction to Digital Marketing
1. What is Digital Marketing?
Reading
2. Types & Scope
Reading
3. Difference between Digital & Traditional Marketing
Reading
4. Career & Freelance Opportunities
Reading
📍 Module 2: Website & Landing Page Creation
1. Domain & Hosting
Reading
2. Install & Setup WordPress
Reading
3. Use Elementor to build Landing Pages
Reading
4. Create Blog & Business Websites
Reading
📍 Module 3: Search Engine Optimization (SEO)
1. On-page SEO (Titles, Meta, Alt tags)
Reading
2. Off-page SEO (Backlinking, Guest posts)
Reading
3. Technical SEO (Sitemap, Robots.txt, Speed)
Reading
4. Keyword Research & Planning
Reading
5. Tools: Yoast, Ubersuggest, Search Console
Reading
📍 Module 4: Social Media Marketing (SMM)
1. Facebook, Instagram, LinkedIn basics
Reading
2. Content Strategy and Calendar
Reading
3. Organic Growth Tips
Reading
4. Tools: Buffer, Canva, ChatGPT
Reading
📍 Module 5: Paid Advertising (PPC / SEM)
1. Google Ads: Search, Display, Video Campaigns
Reading
2. Facebook & Instagram Ads
Reading
3. Targeting, Budget, A/B Testing
Reading
4. Remarketing Techniques
Reading
5. Tools: Google Keyword Planner, Meta Ads Manager
Reading
📍 Module 6: Email Marketing & Automation
1. Build Email Lists & Forms
Reading
2. Setup Mailchimp/Sendinblue
Reading
3. Email Campaign Design
Reading
4. Automation & Lead Nurturing
Reading
5. Email Copywriting & Subject Lines
Reading
📍 Module 7: Content & Video Marketing
1. Content Strategy & Blogging
Reading
2. Write SEO-friendly blog posts
Reading
3. YouTube Channel Growth
Reading
4. Reels, Shorts & Viral Content
Reading
5. Tools: Grammarly, Canva, InVideo
Reading
📍 Module 8: Web Analytics & Reporting
1. Google Analytics Setup
Reading
2. Goal Tracking, Bounce Rate, Source Analysis
Reading
3. Google Search Console Insights
Reading
4. Data-Driven Decision Making
Reading
📍 Module 9: Affiliate & Influencer Marketing
1. Affiliate Platforms: Amazon, ClickBank
Reading
2. Finding and Managing Influencers
Reading
3. Conversion Tracking
Reading
4. Ethical Marketing Practices
Reading
📍 Module 10: Freelancing & Career Development
1. How to get clients
Reading
2. Upwork, Fiverr, LinkedIn strategy
Reading
3. Building your digital portfolio
Reading
4. Interview tips & resume building
Reading
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