Digital Marketing - Teknowgrade

About Course

Digital Marketing is the practice of promoting products, services, or brands using online platforms, digital technologies, and the internet. It includes all marketing efforts that use electronic devices and digital channels to reach and engage with customers.

✅ Key Features:

Full coverage: SEO, Social Media, Paid Ads, Email, Analytics
Real-world projects & campaigns
Google Ads & Meta Ads training
Blogging & YouTube growth
Tool-based learning: Canva, ChatGPT, Mailchimp, Google Analytics
Freelancing & client onboarding
LMS quizzes, assignments, and certification

1. Develop a complete digital marketing strategy
2. Create and manage WordPress websites
3. Rank websites through SEO (On-page & Off-page)
4. Run high-converting Facebook & Instagram Ads
5. Design lead magnets and automate email marketing
6. Analyze user data with Google Analytics & Search Console
7. Write effective ad copies and SEO-friendly content
8. Grow your blog and YouTube channel organically
9. Use tools like Canva, Buffer, and ChatGPT
10. Work as a freelancer or digital marketer professionally

Course Content

📍 Module 1: Introduction to Digital Marketing

📍 Module 2: Website & Landing Page Creation

📍 Module 3: Search Engine Optimization (SEO)

📍 Module 4: Social Media Marketing (SMM)

📍 Module 5: Paid Advertising (PPC / SEM)

📍 Module 6: Email Marketing & Automation

📍 Module 7: Content & Video Marketing

📍 Module 8: Web Analytics & Reporting

📍 Module 9: Affiliate & Influencer Marketing

📍 Module 10: Freelancing & Career Development

About Course

✅ Key Features:

What Will You Learn?

Course Content

Course Content

📍 Module 1: Introduction to Digital Marketing

1. What is Digital Marketing?

2. Types & Scope

3. Difference between Digital & Traditional Marketing

4. Career & Freelance Opportunities

📍 Module 2: Website & Landing Page Creation

1. Domain & Hosting

2. Install & Setup WordPress

3. Use Elementor to build Landing Pages

4. Create Blog & Business Websites

📍 Module 3: Search Engine Optimization (SEO)

1. On-page SEO (Titles, Meta, Alt tags)

2. Off-page SEO (Backlinking, Guest posts)

3. Technical SEO (Sitemap, Robots.txt, Speed)

4. Keyword Research & Planning

5. Tools: Yoast, Ubersuggest, Search Console

📍 Module 4: Social Media Marketing (SMM)

1. Facebook, Instagram, LinkedIn basics

2. Content Strategy and Calendar

3. Organic Growth Tips

4. Tools: Buffer, Canva, ChatGPT

📍 Module 5: Paid Advertising (PPC / SEM)

1. Google Ads: Search, Display, Video Campaigns

2. Facebook & Instagram Ads

3. Targeting, Budget, A/B Testing

4. Remarketing Techniques

5. Tools: Google Keyword Planner, Meta Ads Manager

📍 Module 6: Email Marketing & Automation

1. Build Email Lists & Forms

2. Setup Mailchimp/Sendinblue

3. Email Campaign Design

4. Automation & Lead Nurturing

5. Email Copywriting & Subject Lines

📍 Module 7: Content & Video Marketing

1. Content Strategy & Blogging

2. Write SEO-friendly blog posts

3. YouTube Channel Growth

4. Reels, Shorts & Viral Content

5. Tools: Grammarly, Canva, InVideo

📍 Module 8: Web Analytics & Reporting

1. Google Analytics Setup

2. Goal Tracking, Bounce Rate, Source Analysis

3. Google Search Console Insights

4. Data-Driven Decision Making

📍 Module 9: Affiliate & Influencer Marketing

1. Affiliate Platforms: Amazon, ClickBank

2. Finding and Managing Influencers

3. Conversion Tracking

4. Ethical Marketing Practices

📍 Module 10: Freelancing & Career Development

1. How to get clients

2. Upwork, Fiverr, LinkedIn strategy

3. Building your digital portfolio

4. Interview tips & resume building

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